Private Edition
From Private Edition, issue eight
Private Edition – 16th Edition – July 2010
Private Edition is edited by the award winning Les Aupiais. It offers a window into the world of the understated wealthy. Private Edition is an intelligent, often provocative read. If there is one word that characterises the look of every issue, it is ‘glamour’ – be it in architecture, fashion, leadership, art, motoring or travel.
Frequency: Quarterly
Distribution: Private Edition is targeted at and read by South Africa’s highest net worth individuals, most of whom earn in excess of R1 million per annum. It will be posted, and in certain cases, hand-delivered with invitations, to 12 500 readers:
- The Pam Golding Property Group will distribute 4 995 copies to purchasers of properties valued at R3 million plus
- Investec Private Bank will mail 3 000 select clients with complimentary copies
- MTN Business will mail a copy to 3 000 of their VVIP customers, who spend in excess of R5 000 per month
- VIP guests at exclusive, invitation-only events such as the Nederburg Wine Auction and the
- Kurland Polo International will receive complimentary copies
- Members of the prestigious Masters golf and cigar clubs will receive complimentary copies
- The Oxford and Cambridge Business Alumni of Southern Africa will post 150 copies to their members
- Selected media and blue chip advertisers will receive complimentary copies